Back Link - What is it?

Link types & Getting them

• HYPERTEXT - A simple textual link (Click here to learn more). Html code will look like: <a href="http://www.domain.name">Link Text</a>. The most important factor for this type of link, is of course the text itself ("Link Text" in the example).
• IMAGE - An image (Can be an add banner) with a link. For this type of link, image html tags ALT & TITLE are most important - As search engines can't read picture and those tags act as the hypertext for the link itself.

• Link Exchange: Exchange links with website of interest (LE - Link Exchange and also known as Reporical links).
• One way links: Submit to free web indexes, get friendly websites to back link, publish talkbacks on discussion groups & blogs.
• Content pages: Publish content related articles containing hyperlinks (Either in the text itself or on your signature).

Link quality & From where not to back link

• Content - Back link page (and also linking website) main area of interest. This can be determined by simply reading the page and checking out the KEYWORDS & DESCRIPTION meta tags.
• Page Rank  - This is Google's way of telling your what it thinks of the page. Keep in mind that for some time now, it is believed that this factor has lost its importance.
• Number of links per page - As low this number is, the better. Note, that some search engine tend to score a back link quite low, when a threshold number of links has been broken.
• Nofollow - On some cases back links, or pages, are set as NOFOLLOW. This means the search engine robot will not follow back links to your website. A NOFOLLOW link will look like: <a href="http://www.domain.name" rel="nofollow">TEXT</a> or as meta tag, like this:<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">. To learn more click here.
• Link pages - It is better to back link from a none-official links page. As most search engine rank those pages low and thus effect of your back link diminishes. Always better to link for the website home page.;
• Link location - The higher the better. Location of the back link should be as high as possible on the linking page and at the beginning of the text\paragraph if referring to an content article.

• Sex related.
• Gambling
• Spam & Link farms
• WARZ's
• Other illegal websites
  

• Include keywords & key phrases in link text (Or html tags ALT & TITLE, on an image back link).
• Keep link text as short as possible.
• Locate keyword and\or key phrases as close to the beginning of the text as possible
• Use BOLD \ STRONG html tags, if possible