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Linking two key phrases from same page - Does it work. Part II? |
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As the question raised on article Back link two key phrases from the same page - Does it work? was not sufficiently answered, a decision to hold another independent experiment was taken. Experiment general structure used by Branko Rihtman (Can be found on the SEO Scientist blog), was adopted for this two key phrases back link test.
Target page chosen was a rather deserted parked domain. Note - In the past this domain was active and ranked on both Google & YAHOO! in its related subject but has now been parked for over six months and still retains a PR of 3. Text on page has no relation to the two test key phrases. Source page was located on an in-active page from a highly ranked and active website. Page was formerly used to test the possibility of promoting a specific key phrase. This page was chosen, as to enable search engine as YAHOO! and GOOGLE to index it fast as possible. The original text on the page was left as is and a new short paragraph was added. New added text included two new key phrases pointing to the same domain (Target page mentioned above). Pleas not that text on both pages was in Hebrew (A RTL language with its own unique encoding set) and search was performed on both Google.co.il & Google.com (As well as YAHOO.com). Also, link didn't include any TITLE or ALT tags and only hyper-text was present as a referance to link subject. After about a week, the source page appeared on YAHOO! for both the 1st & 2nd key phrases and after another week it also appeared on Google. A couple of days later - The target page also appeared on Google, but only for the 1st key phrase.  Image 1: Search engine results on Google - Note target page on 3rd position (Source page on 1st)  Image 2: Search engine results on Google - Note target page not appearing (Source page on 1st position) After establishing the above results for another week, order of the two key phrases was switched as to set the original 1st key phrase to be 2nd and vice-versa. After less then a week, the target page disappeared from Google's 1st key phrase search results. A week or so after this has happened, the target page appeared on Google's search results for the 2nd key phrase.  Image 3: Search engine results on Google - Note target page not appearing (Source page on 1st position)  Image 4: Search engine results on Google - Note target page appearing on bottom (Source page on 1st position) To conclude, the experiment seems to back the Branko Rihtman (Can be found on the SEO Scientist blog) test claiming the Google will not index two separate key phrases located on same source page and pointing to the same target page. How ever, a few reservation need to be raised and experiment result should be taken only as is and not a a rule of thumb. Please note that main search query was tested on Israeli (Hebrew supporting) Google and that .COM and .CO.IL algorithms are said to be not the same. Also, search results have only been monitored for a few weeks and not longer then that. Also, Source & target pages have had their own web history that might have effected results. It might be of importance to note that during all the time the experiment has been held - YAHOO! has only indexed the source page and not the target page (For either key phrases). On the other hand, the fact that two quite identical experiments have been performed on two seperate Google algorithms might support the possitve results. But, all in all - It seems that the claim that "Google will not index two separate key phrases located on same source page and pointing to the same target page." is true! |
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